The Beatsteaks formed in 1995 in their native Germany playing local shows at food festivals, and by the end of that summer, the punk-popsters were recording a demo, Die Erste ("The First") which went on to sell more than 1000 copies. Still only in high school during this time, the Beatsteaks steered straight for their musical dreams, constantly participating in area competitions and talent shows. In 1996, the band won a competition that led them to open for the Sex Pistols in Berlin, in what was only their tenth gig ever. The latter '90s were also spent recording and touring; in 1997 their debut album proper, 48/49, was released, and a spring tour followed, as well as support dates with Lagwagon, Bloodhound Gang, Dog Eat Dog, and Faith No More. By 1999, the band inked a deal with Epitaph and recorded their international debut Launched with Uwe Sabirowski (Mad Sin, Thumb). Unlike 48/49, it, and their subsequent albums were written entirely in English. The following year found them on the road, but by the end of 2001 they had settled down and were ready to step back into the studio. The result, 2002's Living Targets, was more melodic and aggressive than previous releases.